对“适度消费”概念的不同理解

Different Interpretations of the Concept "Moderate Consumption"

阐述了我国学术界对适度消费概念的理解,在此基础上对已有的适度消费概念提出质疑:已有的适度消费概念存在模糊性、缺乏可操作性、与可持续发展战略并不完全一致等问题。指出在家庭的小范围内适度消费概念与可持续消费概念并不完全排斥,但二者的本质区别在于可持续消费并不主张降低人们的消费水平。建议就社会的整体意义上用可持续消费概念来代替适度消费概念,并应该加强对可持续消费概念的宣传,使其能融于为人们接受的生活方式。

There are different academic interpretations of the concept 'moderate consumption' in China. Some questions are set forth for them, such as the indefinite conclusion, inoperability and/or some views not in full conformity with the sustainable development strategy. It is necessary to clarify that although the moderate consumption and the sustainable consumption are not completely mutually exclusive in a small scope as a family, there is a significant difference between the two concepts that the latter has a certainty to ensure no fall of people's consumption level. It is therefore suggested that, as a whole, people had better accept the concept 'sustainable consumption' instead of moderate consumption and the concept should be popularized so as to normalize their consumption behavior.