文化产业的基本特征及发展动力

Essential Feature of Cultural Industry and Motive Force to Develop It

文化产业是当前极具可持续发展力的朝阳产业。人们对于这一产业的表述在不同历史时期并不相同。剖析了文化物化形态由产品到商品的内在逻辑过程,指出文化产业除按经济规律生产和提供具有使用价值的产品外,还具有不同于一般产业的属性和功能,既要满足大众精神需求,又要服务于意识形态。决定文化产业发展的动力分微观和宏观两种,加强对这两种发展动力的研究,对于提高文化产业国际竞争力具有重要的现实意义。

Culture industry is a rising industry in China with highly sustainable development prospect nowadays, on which people have different views in different historical periods. Analyzing the materialization process of culture from aesthetical value to commodity, the cultural industry is thought not only to provide some products with use values in accordance to the general law of economic development but also to be possessed of the different attributes and functions from general industries. It implies that the cultural products should not only satisfy people's spiritual requirement but serve the ideological guide-lines. The motive force to develop cultural industry is studied both microcopically and macrocopically, which will be of significance to improving the international competitiveness of China's cultural industry.