广西城镇电冰箱市场细分分析的理论与实践

Market Segmentation Analysis of the Refrigerator Market of the Towns and Cities in Guangxi Theory and Practice

广西城镇电冰箱市场细分分析的理论与实践范金（扬州大学２２５００１）ＭａｒｋｅｔＳｅｇｍｅｎｔａｔｉｏｎＡｎａｌｙｓｉｓｏｆｔｈｅＲｅｆｒｉｇｅｒａｔｏｒＭａｒｋｅｔｏｆｔｈｅＴｏｗｎｓａｎｄＣｉｔｉｅｓｉｎＧｕａｎｇｘｉ——ＴｈｅｏｒｙａｎｄＰｒａｃ...

Abstract Based on the principles and criteria of market segmentation,this paper segments the refrigerator market of the towns and cities in Guangxi, and discloses each market's characteris-tics. In the end, this paper offers some appropriate and detailed strategies to the refrigerator一producing enterprises interested in the refrigerator market in Guangxi.