摘要
目的 :为处方药成功转换为非处方药提供思路。方法 :介绍各国处方药向非处方药转换的典型案例 ,分析其成功和失败的原因。结果与结论 :推荐处方药向非处方药成功转换的策略 ;处方药向非处方药转换后的前景取决于一系列因素的未来发展趋势。
OBJECTIVE:To research how to successfully convert prescribed drug into OTC and to predict the conversion prospect.METHODS:Several prescribed drug-OTC conversion cases in some countries of the world were introduced and the reasons for success or failure were analyzed.RESULTS & CONCLUSIN:The strategy of successful conversion of prescribed drug into OTC is recommended.The conversion prospect depends on the future development trend of a series of factors.
出处
《中国药房》
CAS
CSCD
北大核心
2005年第6期407-409,共3页
China Pharmacy
关键词
处方药
非处方药
转换
Prescribed drug
OTC
Conversion
