广告图形语言探析

Visual Transmission of Information

图形语言是视觉信息传达的载体,特别是在现代社会视觉信息竞争异常激烈的环境下,为了快速、准确、有效地传达视觉信息,广告图形语言的创意、设计方法和思考方法越来越被人们所重视。

Graphic language is the carrier for the transmission of visual information. Considering the fierce competition of modern visual information, people begin to attach increasing importance to the originality, the designing methods and the concept of graphic language in order to transmit visual information in a more accurate, effective and rapid way.