生态旅游者的心理需求和行为特征研究——以武夷山国家级自然保护区为例

Study on Psychological Need and Behavior Characteristic of Ecological Tourists:Taking National-level Nature Reserve of Wuyi Mountain as An Example

生态旅游者具有特有的心理需求和行为特征。探新求异、放松身心、返朴归真、回归自然、净化心灵是生态旅游者的心理需求。到武夷山的生态旅游者具有如下行为特征:首选的旅游项目是登山和野营,其比例分别为25%和23%;选择1～2个好友结伴外出是最佳出游方式;经济收入和旅游花费比一般旅游者高;在旅游地的停留时间较长;旅游季节多在春秋两季;文化程度比较高;旅游目的地以山、水、森林为首选。研究结果还表明:生态旅游者的队伍在不断壮大,旅游经营者应及时开发适销对路的生态旅游产品。

Ecological tourists possess the characteristics of peculiar psychological need and behavior that are:to relax body and mind, return really, return to nature and purify soul. Ecological tourists getting to Wuyi Mountain possess the characteristics of the following behavior: the first-selected travel project is climbing and camping, the proportion is 25% and 23% respectively; It is the best way go on a tour to choose one or two good friends to form companions and go out; the tourists' economic income and tourism expenses are higher than other tourists; the time the tourists staying in the tourism site is relatively longer; favorable travelling seasons are spring and autumn; their education background is higher; the travel destinations first-selected are mountains, waters and forests. The result of study indicates that ecological tourists' population is strengthening constantly,and the manager of tourism should develop the readily marketable ecological travelling products in time.