广告设计课程教学模式的思考

Explorations on Advertisement Design Instruction Mode

在当今的信息时代,知识与观念的迅速更新,给传统的教学模式带来了很大的冲击。目前,不少艺术院校已创建以设计创新为核心的教学体系,探索一种学科交叉融合的多元化教学模式,以期培养具有综合素质的复合型人材。笔者根据多年的教学实践,认为要想完成从"传统教学模式"纠"多元化教学模式"的转变,教师作为改革的设计者与实施者,最重要的是更新观念与知识,不断给设计教育注入新的内容。

In information times,it is obvious that the renewal of knowledge and concept brings a great of impact to the traditional teaching mode. At present,lots of Art Colleges construct the teaching system which focus on design creatively and exploitation a multiple teaching stylemixed different subjects in order to cultivate compounded talent. With many years teaching practice, the writer comes to realize with the transformation from 'traditional mode' to 'mult iple mode' ,the teachers, who are regarded as designers and executives of innovation, should renew their idea and knowledge and put the new content into design instruction constantly.