期刊文献+

发挥联盟作用 赢得竞争优势

Playing The Role of Alliance to Achieve the Advantage of Competition
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摘要 近年来,战略联盟这种资本经营方式越来越受到企业的重视,并逐渐发展成为最重要的资本经营方式之一。企业选择正确的形式结成战略联盟,在避免相互之间的"过度",竞争、实现优势互补、减少投资风险及提高国际竞争力等方面都有着重要的作用。 In recent years , strategic alliance, the mode of capital operation is being paid more and more attention by the enterprises and has been developed to be one of the most important modes of capital operation . It plays the important roles for the enterprises to choose correct forms to enter into strategic alliance in the terms of avoiding the excessive competition between enterprises, realizing the mutual complement of advantages, reducing the risks of investment and enhancing the forces of international competition ,etc.
作者 孙万萍
出处 《广州广播电视大学学报》 2004年第4期53-57,共5页 Journal of Guangzhou Open University
关键词 资本经营方式 企业选择 战略联盟 竞争优势 投资风险 国际竞争力 优势互补 形式 strategic alliance co-operation mutual complement of advantage maximum of benefit risk of investment,
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