试论期刊媒体的广告经营策略

The advertisement management strategy of Journals

广告经营是报刊增加收入,提高经济效益的最有效的手段,是报业经营的重中之重,因此,要想发展报刊经济必须重视广告经营。

AD management is the most effective way for journals and newspaper to increase income and to obtain much economic profit. It is the top priority in newspapering. Therefore, to develop the economy in newspapering, great importance should be attached to advertisements management.