摘要
采用文献资料法和逻辑分析法,探讨职业体育俱乐部球星运作的重要性及其运营方法。指出,我国职业体育俱乐部要成功实现自身的盈利能力,应重视对球星的运营。
With the research method of document material and logical analysis,the present paper discusses the importance of operating sports stars in the professional sports club.Meanwhile,this paper puts forward the main methods of operation about sports stars.Finally,it points out that the professional sports club in China should care about the operation of sports stars to improve in making profit successfully.
出处
《山东体育科技》
2004年第4期33-34,42,共3页
Shandong Sports Science & Technology
关键词
职业体育俱乐部
球星
运营
professional sports club
sports star
operation
