摘要
文章通过对知识经济时代企业所面临的市场特征针对企业在营销过程中存在的问题进行了详细认真的分析,总结出了一些营销方法和对策,以便企业参考和选择。
In the era of knowledge and economy, a large number of issues are involved in the enterprises, especially in the process of the management and sale. The thesis has fully analyzed the existing situations, and provided a series of ways to solve the difficulties in the management and sale.
出处
《安阳师范学院学报》
2004年第6期58-60,共3页
Journal of Anyang Normal University
关键词
知识经济
市场营销
网络
knowledge and economy
market management and sale
network