价格策略与超市选址的博弈模型分析

Analysis of price tactics and game model of selecting supermarket location

直接面对面竞争是引发超市间价格战的主要原因。通过博弈模型分析了超市价格差异对消费者购物行为的影响,提出超市在选址时应构筑转换成本来避免价格战,对超市选址具有一定的参考价值。

A face-to-face competition is the main cause of causing price fightings between supermarkets.The paper analyzed the influences of price difference in supermarkets on the consumers through the game model.The paper puts forward that switching cost must be formed to avoid price fightings when supermarkets select their locations,which is of some reference value to supermarkets when they select their locations.