略论思想政治工作与公共关系

Ideological-Political Work And Public Relation

思想政治工作在新形势下要有吸引力 ,必须学习和运用新的思想、新的观点、新的科学。公共关系的职能、内容、手段以及采用的CI战略等对思想政治工作有着积极的借鉴和启发作用。探索二者的区别和联系对加强思想政治工作的吸引力、感召力 。

To make the ideological political wok more magnetic under the new situation needs to study and use the new thinking, new opinion, new science. The functions, contents, measures and CI stratagems being used in public relation have positive reference and suggestive role to the ideological political work. To explore the difference and relation between them has important and realistic significance in strengthening the attraction and stimulation and enhancing the validity to the ideological and political work.