怀化旅游形象定位研究

Study on the Image Orientation of Huaihua's Tourism

怀化旅游形象应根据怀化的“文脉”特征、主题特色和公众认知来进行分析 ,不仅应找寻怀化的地理文脉 ,而且要从怀化“五溪文化”研究入手 ,充分揭示这种地域文化所涵盖的人文精神 ,同时 ,更为重要的是必须在“大湘西”旅游品牌的总揽下 。

The tourism image of Huaihua should be based on the ' context' characteristic, topic special features and public perception to proceed the analysis We need not only search the geography context that bosom turn, but also want to turn the 'Wuxi cultures' from the bosom the research commence, announcing to public this kind of region culture a humanities for covering spirit well, at the same time, the more important things is that the image of Huaihua should full be controlled by the 'Broad Xiangxi'brand, seeking its image fixed position of direction and mark