基于数据仓库的营销决策支持系统

The marketing decision support system based on database store

在分析市场营销决策过程及数据仓库组成的基础上,设计了基于数据仓库的市场营销决策支持系统的总体结构和组成,描述了其基本功能,并探讨了市场营销决策支持系统的运行和管理机制。

This paper designed the whole structure and form of the marketing decision support system based on data base store and the analysis of the marketing decision process and the form of data base store.It described its basic function and explored the marketing decision support system in operation and managenment.