论体育文化产业的传播与开发

On the Dissemination and the Development of the Industry of Sports Culture

在诠释体育文化产业内涵的基础上,从传播学的角度和中国自身特点出发,通过对目前我国体育文化产业的现状分析,阐明了体育文化产业与传播的关系,提出用传播学手段来促进体育文化产业发展的相关对策,推动其尽早地进入成熟的发展阶段。

Based on the explanation of the connotation of the industry of sports culture, and setting out from the angle of communication and China's characteristics, the paper analyzes the status quo of the industry of sports culture, illustrates its relation with communication and finally suggests promoting its development and maturity by communication means.