摘要
近年来 ,为了吸引品味渐高的消费者目光 ,广告策划者可以说是殚精竭虑 ,也创造出不少脍炙人口的“双效”精品广告 ,但是 ,人们对商业广告的认识还存在很大误区 ,媒体也有“广告为王”之说法 ,很多广告主、创作者、媒体把利润作为商业广告的唯一目标 ,文化责任这一标准很少顾及。因此 ,加强商业广告文化责任意识 。
In recent years, advertisement planners have been racking their brains in order to attract eyes of consumers with increasing demanding taste, therefore, a lot of oft-quoted advertisements are created. However, it still exists area of error in people's awareness to business advertisements such as Regarding Advertisement As the King by media. Therefore, strengthening cultural responsibility awareness of business advertisement , setting up advertisement editor in charge are necessary.
出处
《湖南工业职业技术学院学报》
2005年第1期83-84,共2页
Journal of Hunan Industry Polytechnic
