试论电视频道的专业化生存

Discussion on the Survival of TV Channel Specialization

数字技术的发展 ,电视受众的细分化以及媒体的激烈竞争等使得电视频道的专业化生存成为必然 ,而电视专业化频道的现状堪忧。因此 ,电视频道的专业化必须找准其生存之道 ,即对目标受众准确定位、打造品牌栏目。

With the development of digital technology, the survival of TV channel specialization which is caused by differentiating TU mass audiences to the finest detail and the sharp competition of media. However, the status quo of TV specialized channels is worried. Therefore, the specialization of TV channel should accurately find their living path, that is, accurate orientation to the target mass audiences, creating brand column, making design to channel overall image.