我国中餐业特许经营的问题与管理对策

Problems and Countermeasures of Chinese Restaurant Franchising

特许经营是中餐业经营的新方法。这种方法极大地满足了顾客的需求 ,促进了我国中餐业的发展。可以预言 ,随着我国经济的发展 ,中餐业特许经营将成为我国 2 1世纪主要的经营方式 ,将对我国经济和社会做出巨大的贡献。目前我国中餐业特许经营出现了一些问题和困惑 ,阻碍了其快速发展 ,我们必须认真对待和解决。同时应重视整合我国中餐资源 ,加强宏观管理 ,使我国中餐业特许经营不断发展和壮大。

Chinese restaurant franchising as a new method of doing business is gaining popularity rapidly because it meets the needs of consumers and development of Chinese restaurants. It is predicted that Chinese restaurant franchising will be the primary method of doing food and beverage business in China along with the development of our economy and it will contribute significantly to the society and economy in China in 21 th century. At present, some problems of Chinese restaurant franchising which have been found are hindering the development of Chinese restaurant franchising and so we must solve the problems by paying attention to integrating the resources of Chinese food and strengthening macroscopical management of the industry in order to promote the operation of Chinese restaurant franchising smoothly.