营销观、营销假设和营销任务初探

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摘要探讨了市场导向、顾客导向和生产者导向营销观的内涵,研究了不同营销观所基于的不同的营销假设,并进而分析了在不同营销假设下,营销任务的具体内容与区别。

作者范晓屏

机构地区浙江大学管理学院

出处《科技进步与对策》 CSSCI 北大核心 2005年第3期173-175,共3页 Science & Technology Progress and Policy

关键词营销观营销假设市场导向生产者导向

参考文献14

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科技进步与对策

2005年第3期

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