悲欢离合中国汽车业

China's auto Industry in 2004,In Retrospect

轿车市场遭遇寒流,销售高层黯然离职,而另一方面,重卡市场却迎来暖春,相关政策也正在加快汽车市场的整合……这一切构成了我国汽车业2004年的悲欢离合图。

China's auto industry faces a loss in revenue, despite an increase of output in 2004. Savvy consumers all know there is overproduction and they are putting off buying in anticipation of further price cuts. This has caused sales to drop even more. 'Everyone's waiting until the Chinese New Year to buy. They know that's when all the new models come out and that prices will continue to fall.'Car-sales growth has evaporated almost overnight as the government continues its attempts to slow down the overheated sectors of the economy. The latest drops by the end of 2004 have been steeper and have had an unexpected and unpleasant effect. Many people living in China have instinctively guessed that the auto boom was coming to an end. The overall sluggish and pessimistic sentiment prompted almost all car makers to slash prices. Traffic jam, unbearable air pollution and skyrocketing oil prices don't make the best advertisement for the new cars.