中国平板电视渐入坦途

Flat Panel TV Production in China Steppingonto Level Road

上游面板供应商竞争充分、芯片技术有望突破、自主数字电视标准共同构成了中国平板电视的有利条件,面对2008年数字平板电视占有世界电视市场30％的诱人前景,中国彩电企业迎来了历史上的最佳时机。

In September 2004, Sichuan Changhong Electronic Co., China's biggest television maker, cut the prices of its LCD and PDP televisions by 30% on average. Facing the intensifying competition in the Chinese market, both domestic and foreign TV makers have to wage intense price wars to win more market share. Some foreign makers are also involved and cut their flat panels' prices to rival domestic equivalents. As panel makers increase production, the LCD prices are expected to fall as much as 40% in 2005 because of growing supply, further pulling down the prices of LCD televisions. CRT-based displays still account for 90% of the television market, but stopped growing; flat-panel displays (LCD and plasma), on the other hand, currently have large profitmargins and constitute a growing market. iSuppli forecast flat-panel displays will account for 30% of the market by 2008. Flat panel makers must face intensifying competition. Chinese makers have the advantages of both the great potentials to break through the technology of the chip and the autonomous technology standard for digital TV. At the historical moment of flat panel displays replacing CRT-based ones and digital televisions for analog ones, flat-panel TV production is stepping onto level road.