对中国企业多元化经营的思考

Consideration on the Diversification of Chinese Enterprises

企业经营的多元化与单一化问题,理论界争论比较多。一个普遍性的看法是:多元化经营是柄双刃剑,是馅饼也是陷阱。我们的看法是:对中国的大多数企业来说,多元化不仅是必要而且可行。本文分析了中国企业多元化的动因,探讨了多元化失败的原因,并对中国企业的多元化战略提出了建议。

It is a hot topic that a company should take a diversification or concentration strategy. A common view about diversification is that diversification is double-blade. It is a pie and at the same time a pit. We take the viewpoint that diversification is not only necessary but also reasonable to many Chinese enterprises. This paper analyzes the motivation of diversification of Chinese enterprises, and explores the underlying reasons for their failures. Finally, some suggestions or advices on Chinese enterprises' diversification are proposed.