品牌资本运营与区域经济发展——兼述山西品牌的没落和缺失

The Operation of the Brand Capital and the Development of the Regional Economy——Discussion on the Decline and the Deletion of Shanxi Brand

阐述了区域经济模式的特征和山西企业的竞争优势,从品牌资本运营的角度,分析了山西品牌的没落,试图探索以品牌资本运营来发展山西经济的道路。

This paper expounds the features of the regional economy mode and the competitive superiorities of Shanxi enterprises, and starting from the angle of the operation of the brand capital, analyzes on the decline of Shanxi brand, trying to find a way for developing Shanxi economy with the operation of the brand capital.