摘要
运用文献资料法、理论论证等方法,通过对体育市场、体育市场合同行为与竞争行为的分析,提出加强体育市场合同行为与竞争行为法律规制的对策。
The thesis based on materials,theories and the analysis of contractual behavior as well as competitive behavior in sports marketing presents the necessity of taking countermeasures to the two different behaviors.
出处
《南京体育学院学报（社会科学版）》
2005年第1期18-20,共3页
Journal of Nanjing Institute of Physical Education
关键词
体育市场
合同行为
竞争行为
Sports marketing
Contractual behavior
Competitive behavior
