摘要
详细阐述了国内2004年冰淇淋市场的竞争特点:品牌大战、资本拼搏、连锁店的争夺、微利拼搏、经营方式的竞争和更新换代产品的竞争等,得出冰淇淋市场的竞争结果将更利于大品牌冰淇淋生产厂家,不利于小品牌冰淇淋生产厂家的生存,市场竞争结果必将导致两极分化。
The characteristics of ice cream market competition were reviewed, and the results showed that companies with superior trade marks are the winner and the losers are those with minor trade marks during various forms of market competition including trade mark competition, capital contest, chain store competition, low profit struggle, operation method, and new product competition. The result of competition is the enlargement of profit gap.
出处
《冷饮与速冻食品工业》
2005年第1期37-41,共5页
Beverage & Fast Frozen Food Industry
