摘要
旅游产品是旅游学科的一个基本概念,但是至今学术界对旅游产品的认识存在不同的看法,没有一个统一认可的定义,可以说众说纷纭,莫衷一是。相应的,对旅游产品较为模糊的认识在旅游业发展的过程中对行业管理、企业运营等方面造成了一些负面影响。本文从解决旅游业发展中存在的实际问题出发,运用服务管理与服务营销等学科的新理论对旅游产品进行深入的分析,提出了对旅游产品的全新认识。
Tourist product is a basic concept of tourism as a subject. However, the academia hasn't reached a unanimous opinion on tourist product. Correspondingly, fuzzy understanding engenders negative impact on the development of tourist industry and the operation of corporations. Through the application of new theories in subjects like service management and service marketing, this paper probes into tourist product and puts forward brand-new understanding of tourist product.
