论房地产业的电子商务化发展

Discussion on the Development of E-business in Realty Business

在信息化时代,互联网的迅猛发展促使传统的行销与交易转移到网络上进行,房地产业也不例外。介绍了房地产电子商务的几种模式,阐述了房地产电子商务的意义,提出了房地产电子商务化有效运作的若干建议。

In the informatization times, the rapid development of Internet makes the marketing and trading operation transfer onto the network, and the realty business is on exception. This paper introduces several modes of E-business of the realty business, expounds the significance of E-business of the realty business, and puts forward some suggestions of making effective operation of E-business of the realty business.