关于宣传山西文化与发展旅游产业的思考

Considerations about Propagating Shanxi's Culture and Developing Shanxi's Tourism

山西是历史文化遗产丰富的文化大省,在旅游发展中如何将它们转化为物质财富,树立山西独特的文化形象,到位的宣传是关键性因素。在文化发展中建设文化强省,把山西文化建设和旅游开发结合起来,用先进的传播手段宣传山西,以文化事业带动文化产业,以文化产业促进文化事业,应成为宣传工作者的思想共识和行为范式。

Shanxi is a cultural province that has abundant historical culture inheritances. In order to transform them into the material wealth in the course of developing the tourism, and to set up the special cultural image of Shanxi , the key factor is the proper propagation. Constructing a strong cultural province in the developments of the culture, combining the culture construction and the tourism developments of Shanxi, propagating Shanxi with advanced transmission means, arousing the cultural industry with the cultural cause, and promoting the cultural cause with the cultural industry should become the common understanding and action norm of propagandist.