电视频道的专业化与节目的本土化

My Opinion on the Professionalization of TV Channels and the Localization of TV Programmes

电视观众分众化的趋势,要求电视节目必须对象化,于是,频道专业化应运而生。而节目内容的本土化,是电视媒体发展到一定阶段,最大限度满足观众需求,在市场竞争中赢得主动的必然产物。这两方面的变革,给处在夹缝中的地方电视台提供了难得的发展机遇。各地方电视台要以频道专业化为契机,更新节目生产、编播观念,改变原来综合频道千台一面的模式,对节目进行本土化运营。

The individualization trend of audiences requires to bring andiences’tastes into correspond-ing with the TV programmes,thus professionalization of TV channels arose at the historic moment,while the localization of TV programmes is the inevitable outcome,when the TV medium developed to a certain stage,which to satisfy the audiences needs maximally and to win initiative in marketing competition.The situation gives local TV stations a rare chance to develop in a narrowspace.At this juncture,all local TV stations should renew their concepts in programme production,edition and broadcasting to change the stereotyped mode imitated the multiple channels,and to run their own programmes locally.