浅谈形象识别在高校管理中的作用及校园文化建设

The function of image identification in higher education management and campus culture development

在日益激烈的市场经济竞争和人才竞争中 ,高等院校如何在社会公众面前树立起良好的形象 ,以赢得社会的赞许和信任 ,关系到自身的生存与发展。因而导入“学校形象识别” ,发挥其在学校管理中的作用有着重要的现实意义。文章从企业形象 (CI)的认知出发 ,对学校形象识别和校园文化建设进行了有益的探索。

It's important to create a better social public image and college image identification system to bid for social praise and trust under the market economic sytem and facing talent competition . The paper explores the relationship between college image identification and campus culture development from recognition of enterprise imagenation.