韶关市区居民体育消费调查研究

Investigation on Sports Consumpition of the Resident in Shaoguan City

采用文献资料法、问卷调查法、数理统计法等研究方法对韶关市区居民的体育消费水平和体育消费意识状况进行了较全面的调查研究.结果显示:韶关市区居民体育消费观念、消费意识虽已逐步形成,但体育消费水平仍然较低.制约体育消费的主要因素有体育价值观、经济收入、体育消费的种类等等.

By using questionnaire, documention and mathematical statica, overall investigation was made on resident's sports consumption structure as well as their sports consumption awareness in Shaoguan city. The results show that the sports concept and awareness of residents in Shaoguan has gradually shaped, yet the playing ability is lower. the main factors which restrict sports consumption in Shaoguan are resident's view of sports value, income, the kind of sports consumption and so on.