感性消费下的营销创新

Marketing Innovation in Sensitive Consumption

近年来,我国人民的生活水平有了很大提高,消费观念也发生了很大变化,在生活消费中,人们的情感需要、心理需要、审美需要逐渐上升到第一位,起着主导的作用。本文研究在感性消费时代条件下企业的营销创新。

In recent years, Chinese people have greatly improved their living condition consuming concepts, and also undergone great change. Psychological and aesthetic needs have increased to the first place and play a dominant role in their daily consumption. The thesis intends to study the marketing innovation in the sensitive consumption age.