摘要
鲜明的旅游地形象可以增强旅游地的吸引力,稳定客源市场,促进旅游业持续发展。旅游地形象定位应遵循的原则是旅游资源为基础、市场为导向、突出特色和适度超前;根据这些原则,结合南阳市旅游资源特色,南阳市旅游形象可定位为"调水渠首、生态乐园、汉文化之都"。
Vivid image of vacation destination may add to its attraction, stabilize tourist market and advance development of tourism. The principle of image of vacation destination oriented is tour resources being the base, market being guide, standing out trait and moderate advance. According to the principle and integrating the feature tour resource in Nanyang, images of vacation destination in Nanyang city is oriented source of penstock, zoological fairyland, center of Han culture.
出处
《南阳师范学院学报》
CAS
2004年第12期78-80,共3页
Journal of Nanyang Normal University
关键词
南阳市
旅游地形象
南水北调
Nanyang city
images of vacation destination
the middle route project of China's south to north water (transfer)
