英语广告的表意特征

On representation features in English advertisements

现代英语广告作为英语国家重要的大众传媒之一,在语用上和语义上具有独特的表意特征,主要包括:以人类认知为构建基础的巧妙设问、发人深省、关联类比、鲜明对照和一语双关等。

Pragmatically and semantically, English advertisement as one of prevailing mass media embodies many representation features as follows : tag questions, thought-provoking, relevant analogy, contrast and pun constructed on the basis of man's recognitive structure.