大连与苏州城市营销模式比较

Comparative Analysis on the City Marketing Modes of Suzhou and Dalian

城市营销时代的来临,使城市营销这一理念在城市间得到传播与实践,各具特色的城市营销模式也应运而生。本文对大连的环境经济模式与苏州的外资经济模式两种城市营销模式作了比较,从城市区位条件、城市产业结构,城市发展战略,城市文化制度四方面分析两种模式形成与发展机制的差别,并指出两种模式的局限性及互相借鉴与学习的融合发展趋势。

With city marketing era coming, city marketing idea is being spread and put into practice in many cities. As a result various city marketing modes has been developed. On the basis of comparing the environmental economic mode of Dalian and the foreign economic mode of Suzhou, this paper analyzes the backgrounds of the modes from four aspects of city location, industrial structure, city developing strategy and culture system, and points out their shortcomings respectively and the integration trend of mutual reference and learn.