摘要
针对企业战略管理的灵魂--战略定位问题进行了研究,探讨了企业网络定位战略研究现状及其缺 陷,在此基础上构建了由参与广度、合作伙伴和合作方式组成的企业网络定位战略三维框架,并分析了影响广度 设计、伙伴选择和方式安排的不同因素。
This article first reviews the status quo and the inadequacy of the research on corporate network positioning strategy, the core of strategic management. It then puts forward a three-dimensional framework for corporate network positioning strategy which consists of the degree of involvement, the partners and the pattererns of cooperation. Finally it analyzes the various factors involved in the three parts of framework.
出处
《北京工业大学学报（社会科学版）》
2005年第1期9-14,共6页
Journal of Beijing University of Technology (Social Sciences Edition)
基金
湖南省教育厅2003年青年项目(038026)
关键词
企业战略
网络定位
三维构架
corporation strategy
network positioning
the three-dimensional framework
