在激烈竞争中实现重大突破——区域性广电有线网络公司的发展战略构想

Make Breakthrough in Keen Competition——Strategic Development Proposition for Regional Radio and TV Cable Network Companies

本文分析了区域性广电有线网络公司所处的内外部环境,探讨了广电网络公司运营的支撑要素,包括广电行业资源、核心性要素和经营理念,并在此基础上,提出了广电网络公司的发展战略目标以及近期的实现目标。

Digitization of CATV will bring deep changes to the concept, system of organization, policies, technologies, running, management and other aspects all over the radio and TV industry. And the internal and external conditions and development basis for regional radio and TV network companies will also be changing. How to transform challenges into opportunities became a question that these companies have to ponder deeply over. After study and deliberation of these companies' present service structure and development trend and orientation, a train of thought on a diversified service development is put forward.