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葡萄酒专卖店业态分析

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摘要 近年来,国内葡萄酒行业取得了"井喷"式的发展,伴随着这一过程在北京、上海、广州等发达城市出现了一种新型终端形式--葡萄酒专卖店,而且随着消费环境的成熟,其也将越来越受到经营者和消费者的青睐.鉴于这一零售终端在国内处于起步阶段的现实情况,有必要对这一业态做一个全面地分析和探讨.
作者 唐文龙 扈珺
出处 《商场现代化》 北大核心 2005年第3期20-21,共2页
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