英语广告中的语言技巧

The Language Technigues in English Advertisements

商业社会的发展使得广告成为一种重要的传播信息、宣传产品的途径。英语广告中常常使用多种语言技巧,诸如词汇构成技巧,修辞技巧等来促使广告的成功,从而起到被宣传的对象影响消费者的购买行为的作用。

The development of commercial society has made advertiments an important channel of spreading information and products. Kinds of language techniques are used in English advertisements, like the techniques in the construction of words, rhetoric,and etc. to lead the advertisements successful. As a result of this,the consumers will be greatly affected with their buying deed.