再论高职高专院校招生的营销策略

Rediscussion About The Marketing Strategy In Vocatiaoal Junior College Enrollment

高职高专教育服务产品具有商品属性观念，积极推进市场营销观念，努力提升高职高专在招生方面的营销策略；积极倡导主动适应市场，自觉运用市场营销理论，适应教育市场规则是高职高专院校目前必然的选择。

This essay is trying to make clear the marketing staratigy in vocational college enrollment through further exprounding and proving the commercial properties of the educational service provided by vocational colleges and through further analysis of how the marketing idea is understood respectively in different sorts of work of vocational colleges. It also says that the vocational colleges should actively accustom themselves to the market, adapt the marketing idea, put it to use and be adapted to the educational market rules.