模糊综合评价在电子商务调查系统中的应用

The Application of Fuzzy Quality Synthetic Evaluation in Electronic Commerce Investigation System

电子商务调查系统是基于Web界面的跨平台应用系统,能向Internet用户提供交互式、个性化的问卷调查服务。在线调查系统可以通过在网站设置表单对浏览者进行在线调查,并写入数据库,对调查信息进行分类统计并可以查询调查结果。采用模糊综合评价方法,是企业营销、推广产品化服务、了解客户需求的重要手段,也是网络互动的功能之一。

The electronic commerce investigation system is presented based on the Web contact surface cross platform application system, it can provide interactive and personalization questionnaire survey service to the internet user. The online investigation system can be through setting up forms to carry on online investigation to the viewer in websites and write the information of them into the database, to investigating information carries on statistic of classification and can inquire about the investigation result. The using of the fuzzy quality synthetic evaluation method is important method of enterprise marketing, popularizing commercialization serve, finding customer of demand. It is one of the functions of network Interaction too.