区域旅游竞合博弈分析

The Game-Theory Analysis on Regional Tourism Cooperation and Competition

为提高我国旅游业在高度开放市场上的竞争力,以博弈研究为切入点,通过合作博弈与竞争博弈的优劣对比,运用竞争合作博弈研究方法,将博弈理论与区域旅游活动的开展过程相结合,提出区域旅游活动竞合博弈战略。分析表明,单纯的合作战略或竞争战略已经不能适应日趋复杂的区域旅游活动,合作竞争战略才是新阶段我国区域旅游活动开展的首选策略。

Because of the complicated interaction of the factors influencing the development of region tourism cooperation-competition,the entire development of the regional tourism is grasped with difficulties by the old-fashioned way.Cooperation-competition-alliance strategy,in the case of no competitors is especially common in the computer industry,where consumers want to know in advance that a broad range of companies will support a given technology.Companies cooperating helps such markets grow faster,without requiring prolonged periods to shake out competing technologies.More commonly,companies will compete on actual products even as they cooperate on technical standards,sacrificing a degree of independence to increase the odds of technology success as a whole.It also helps focus scarce resources.However,in the field of tourism,the cooperation-competition game theory hasn't been used extensively,especially in the filed of market research.In this paper,by analysing the advantages and disadvantages of cooperation game and competition game,the method of cooperation-competition game is utilized.The development of regional tourism activities is combined with the game theory to put forward the cooperation-competition game strategy for regional tourism activities.Regional tourism cooperation-competition strategy often involves regional companies agree not to battle in one market even as they fight like dogs in others.The current'grand alliance'cases are Guangdong and Hong Kong,Xi'an and Xianyang,which are supported by the cooperation-competition programming.The study results show that: simple cooperation strategy or competition strategy has not adapted the regional tourism activities which are complicated day and day,and the cooperation-competition strategy is the first-choice tactics for the regional tourism activities' development in new stage.