我国特许经营发展存在的问题分析

Analysis of the Problems in the Development of Franchise in China

特许经营作为一种有效的营销模式 ,对我国商业经济的发展产生了积极而深远的影响。然而 ,我国在发展特许经营的过程中 ,依然存在许多问题。本文结合实际 ,对我国特许经营发展存在的问题及原因进行分析 ,以求对我国特许经营发展和改革提供借鉴。

As a mode of marketing operation, franchise has a profound influence on the economic development of China. However, there still exists lots of problems in the development of franchise. Based on the practical operation, this paper mainly talks about the problems that franchise is facing and the possible reasons, so as to help hasten the improvement and reformation of franchise.