礼貌原则在国际商务沟通中的运用

The Politeness Principle in International Business Communication

在国际商务沟通中如何遵守礼貌原则,即如何恰当地对待面子威胁行为(FTA),尽量保留交易对方积极、消极两方面的面子,都需要恰当地运用礼貌和礼貌语言策略。此外,在国际商务沟通中,必然涉及到不同国家之间的文化差异,因此在沟通中也须顾及到在不同文化中如何得体地运用礼貌原则。

In international business communication, the politeness principle should be used tactically to keep the negative face and positive face of the business partner thus avoiding the face threatening act(FTA); additionally, the different cultures and customs in different countries should also be taken into account. This paper deals with how to use the politeness strategy in the cross-culture environment in order to make a successful communication.