受众注意力的特点与商业营销策略

The Characteristic of Audience's Attention and Commercial Marketing Tactics

现代社会,注意力越来越成为最为稀缺的资源,对受众注意力的研究与管理业已成为摆在商家面前的首要课题。本文对心理学的相关原理出发,对大众注意力的特点进行了分析和归类,并在此基础上提出商业营销方案中的心理策略。

In modern society, attention is becoming rare resource. The research of audience’s attention and management becomes primary subject in front of trade company . This text proceeds from psychological relevant principle, analysing and sorting out the characteristic of masses' attention, and put forward the psychological tactics in the commercial marketing scheme on this basis.