中国刊业传媒的生存空间与国际化战略

Living Space and Internationalized Policies for Periodical Media in China

期刊是当今传媒市场的一支重要力量。传媒国际化时代,中国期刊市场面临着巨大的竞争压力,这种压力不仅来自国内同行,更严峻的是来自国外强势品牌期刊。随着传媒市场的逐步放开,国外强势品牌期刊纷纷抢摊中国市场,中国期刊正面临着国际化的严峻形势和客观现实。中国刊业要生存、发展,要做大做强,就必须迎接国际化的冲击,就必须把国际化作为现实的抉择和未来的战略。

The periodical is a chief force current media market. In the era of internationalized media, Chinese periodicals are faced with great competitive pressure at home and abroad. As media market is opening up, foreign excellent periodicals occupy the Chinese market, posing a great challenge to Chinese periodicals. In order to survive, Chinese periodicals must meet the challenge and take the internationalization as real and future policies.