摘要
美国和日本作为市场经济发达国家,其银行营销模式虽各有特点,但具有高度市场化的共性,尤其是新积累的营销经验值得借鉴。我国应在借鉴其经验的同时,根据实际在银行营销模式创新上大做文章。
As developed market economy country, America and Japan are same with the high-level market oriented, and different with marketing models. It is important to absorb their advanced experiences and dwell on the innovation of China bank's marketing models.
出处
《现代财经（天津财经大学学报）》
CSSCI
北大核心
2005年第4期27-30,共4页
Modern Finance and Economics：Journal of Tianjin University of Finance and Economics
