论设计美应遵循的构成法则

On the Constitutive Law for Design Aesthetics

产品的设计艺术不同于纯艺术创造,设计者必须深入产品形态内部去探求其本质及规律,有意识地运用设计美的构成法则满足消费者实用与审美的双重要求。在艺术实践中,除了应遵循一般形式美的构成法则,还要把握抽象和单纯、量感和张力、和谐和有序等视觉艺术的特殊构成规则。尽管如此,产品设计美作为一种艺术创造,这些规则在实际应用中的变化仍是层出不穷的。只有把握其本质与规律进行创新,才能受到消费者的欢迎。

Arts of designing products, different from artistic creation, it requires designer should employ the constitutive law of design aesthetics to meet the practicality and beauty that consumers need, by way of digging out product’s shape and function. In creation, besides following the composition principles of common form, we should grasp special laws of visual arts in abstract and concrete, tension and dimension, harmony and order, etc. However, product design as a creative practice will be restricted by many rules in utilization. Only by understanding the nature or laws can we create popular products.