从零售业"便利原则"看国内便利店发展

Think of the Development of China Convenience Store with "Convenience Principle" of Retailing

在零售业的发展中存在着便利原则,人们对便利的偏好决定了便利店的产生与发展。我国的便利店在发展中存在着的问题主要是由于经营者观念陈旧,对"便利"的理解有偏差,政府的扶持和政策引导不够等原因造成的。因此,便利店在发展过程中应遵循"便利原则",使便利店能够做到真正意义上的"便利",以推动我国便利店的持续、快速发展。

There is a principle called 'convenience principle' in the development of retailing. People's partiality for convenience gives rise and develops the convenience store. In China there are many problems in the development of convenience stores, such as the misunderstanding of convenience, lacking of the guide and support from the government, having some problems in the system of organization and management etc. . . So, convenience store must abide the 'convenience principle', then, it can become the real 'convenience' store, and develops better and better.